Microsoft Xbox Series X is available in most regions around the world, but analysts suggest that the recently unveiled gaming console is highly unlikely to hit the store shelves in China before 2021.
The Xbox Series X is expected to arrive in China next year due to a recent decision by mainland regulators to give the company certification for an unnamed gaming console, SCMP reported. Microsoft has already received China Compulsory, or 3C, from the Certification and Accreditation Administration of the People’s Republic of China.
3C alludes to an official safety authorization for products that are imported, used, or sold on the mainland. Analysts believe these certifications hint at an impending launch of the Xbox Series X in China. Moreover, this is also likely to comprise the launch of the series’ lower variant, dubbed the Xbox Series S.
China is the largest video game market in the world, so the American tech giant would focus on the region even though it is not among the first launch countries. “We currently expect the Xbox Series X to launch in the first half of 2021,” senior analyst at game consultancy Niko Partners Daniel Ahmad said.
It is worth mentioning here that Microsoft needs to get separate certification from the Ministry of Culture before the gaming console is released in the country. Moreover, the market would prove to be a point of tension between Microsoft and Sony, since it also launched its new game console, the PlayStation 5 recently.
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