Touted as one of the world’s most popular eyewear brands, Ray-Ban is teaming up with Facebook to launch smart glasses.
This is the first time the two brands have collaborated to develop smart glasses – a technology other tech titans have tried their hands on but only to either postpone or cancel the commercial launch. The new smart glasses Facebook and Ray-Ban are currently working on will enable people to stay in touch with their loved ones.
Facebook CEO Mark Zuckerberg announced the partnership with EssilorLuxottica SA at the company’s annual conference. The move is widely seen as an attempt to popularize smart glasses technology with help from the American-founded Italian brand of luxury sunglasses.
Adopting a similar technology, Google was working on Google Glass before its development was hindered by privacy concerns. The search engine giant dumped the project of developing a commercial variant but released a different edition of the Google Glass, which was crafted for industrial use.
Facebook’s new smart glasses, on the other hand, is focused more on communication rather than utilitarian functions. The launch of the much-awaited product is tipped for 2021, where the company is likely to divulge more details about the price tag it will carry and the awe-inspiring features it will boast.