Founded by Alex Bienert (chairman), Ali Rezvan (president), Warren Fish (co-founder), and Owen Fish (vice president of strategy and operations), Esports Fashion Group has announced its foundation, as well as its first event dubbed the Esports Fashion Week.
Esports Fashion Week will serve as a platform to showcase “the stunning diversity of styles and aesthetics” across the industry. The pilot of the event is projected for Q3 2021.
The first-of-its-kind hub will give brands within the industry an unmissable chance to unveil their latest collections. Aside from serving as a platform for upcoming clothing collections, Esports Fashion Week is designed to attract endemic and non-endemic companies alike.
The team behind the initiative has previously teamed up with brands such as Verizon, Nintendo, Movember, and even Microsoft. For instance, Warren was a founding employee of Gfinity and spearheaded league operations, along with publisher and developer relations during his nine-year stint with the company.
Since monetization is usually hard to come by in esports, Esports Fashion Group plans to build up its offering around “delivering value and a return of investment” with “unique consumer and partner offerings.”
H4X celebrates @NICKMERCS cyber athlete, Faze Clan member, and twitch streamer. The Blackout 2.0 Collection includes a hoodie, t-shirt and hat crafted with the utmost quality standards to suitably honor Nick’s storied heritage. https://t.co/16oU8XDKyy pic.twitter.com/h7oqZ4dfAe
— H4X⌝ (@H4Xgg) April 10, 2021
“When I was first approached about this amazing opportunity, I couldn’t say no,” Warren said. “The group’s vision was so clear, and there was no doubt in my mind that this would be a success.
“Since then, we have been working together to build the Esports Fashion Group to where it is today, and we’re all very proud of what we have achieved. I believe that this concept is the future of esports fashion, and I am looking forward to going on that journey with the ever-growing team. Today marks a new chapter to push creativity and broaden our industry.”
Are you excited for the first installment of the project, which is slated to kick off in the third quarter of 2021? Share your thoughts in the comments section below.