Making good on his promise, Tesla CEO Elon Musk unveiled Tesla Tequila, two years after teasing the endeavor in a tweet.
Touted as Teslaquila two years ago, the agave-based liquor quickly flew off the virtual shelf on the company’s website. Pictures showed a sleek, lightning bolt-designed bottle, which didn’t seem to coincide with what Musk imagined when he promoted the Tequila.
Southern California-based spirits brand Nosotros Tequila will be producing the spirit, which will come in a lightning-shaped golden bottle, as per pictures released on Tesla’s website. Musk tweeted the concept of Teslaquila back in 2018 on April Fool’s day, and most of his followers thought it was a joke.
Teslaquila coming soon … https://t.co/AtoVGOtvVR
— Elon Musk (@elonmusk) October 12, 2018
In Oct. that year, he tried to trademark the drink, and faced criticism from Mexico’s tequila producers, with the country’s Tequila Regulatory Council arguing the name “Teslaquila” bring the protected word Tequila to mind. The website suggests Tesla Tequila will go up for sale in selected U.S. states, including Washington, California, and New York.
Aside from Tesla Tequila. Elon Musk’s company has invested in a slew of other controversy-plagued products after the sale of the bright red, mini, gym shorts as a joke targeted as Tesla’s naysaying investors. The shorts carried a price tag of $69.420.
The launch of tequila has been planned for quite some time now. Two years ago, Musk tweeted an image of the early version of the spirit’s packaging. The recently unveiled flashy’ bottle has been doing the rounds online with netizens sharing pictures of the already sold-out spirit to congratulate Musk.
Tesla Tequila — @elonmusk
How it started How it’s going pic.twitter.com/f39auHTc3n
— K10✨ (@Kristennetten) November 5, 2020
Elon Musk’s April Fools joke ‘Tesla Tequila’ becomes a reality https://t.co/nFnVOt1lm8 pic.twitter.com/7Un46hmA66
— New York Post (@nypost) November 6, 2020
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