Apple’s first event of 2021 is expected to focus on new iPads.
In addition to announcing a myriad of other products, the Cupertino-based tech giant took the wraps off a new purple iPhone 12. This recently unveiled color option will go up for pre-order on Friday and hit the store shelves on Apr. 30.
Apple chief executive Tim Cook kicked off the Apple event from the company’s Cupertino campus, with little assistance from AR (augmented reality). The same colorful AR swirls that were included in the invitation of the event were spotted in a short video that was played at the beginning of the event.
Moving about Cook, the swirls formed the word “hello.”
How to watch the Apple event
The show kicks off at 1 pm ET/10 am PT and Apple is live streaming on several platforms.
Watch this space for more details.